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WKD introduces ‘well flashy’

WKD wants to make a ‘real spectacle’ in bars by giving away thousands of pairs of flashing shutter shades with bottle purchases. The eye wear will help consumers stand out from the crowd and they hope they will create a real talk about factor. They expect the glasses to be highly popular among students and […]

Heineken encourages ‘open your city’ campaign

Heineken is continuing its ‘Open Your City’ campaign by launching a new cinema and TV commercial. Heineken will also include a London-focused push, an immersive zone in Victoria Station, Oxford Circus takeover and bus stop wraps and underground LCDs. The campaign centers around the launch of their City Editions 33cl bottle which have one of […]

Budweiser introduces ‘made for music’ packaging

Budweiser’s has rolled out new limited edition packaging around its Made for Music platform. The music programme which has been supported by acts such as Jay-Z is aiming to bring live music experiences to thousands of fans across more than 85 countries. The traditional Budweiser logo will still be seen on the packs and cans […]

Kingstone Press releases can format

This summer Kingstone Press is releasing their cider in shrink wrapped can multipacks to help make it more ‘accessible’ and ‘portable’. The cans will be 440ml and available in either a 4 or 12 pack. The can are perfect for parties, days out and BBQs and fit perfectly into fridges. Glen Friel, sales and marketing […]

Victor’s drinks gets relaunched with Dragons Den support

Victor’s drinks area packaged range of cider and ale kits that have been made for consumers to make in the most simplest possible way. The make the drink which is based on bag-in-box technology the consumer needs to remove the cap, remove the plastic seal and add the supplied sachet of yeast. You then fill […]

Stowford Press Gets A New Design

Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. The aim is for them to stand out and differentiate from other cider brands. Westons Cider turned to BOS for a new on-trade packaging design.  The new design shows the brand’s message ‘Slowly matured for a little […]

Bacardi releases free graphic novel in latest campaign push

Bacardi has created a free graphic novel to bring to life its current global campaign ‘Bacardi Untameable Since 1862’ which is available to download on their website. The idea is to create The Spirit of Bacardi in a graphic novel that tells the story of the brand and origins in Cuba. The book focuses on Emilio […]

Budweiser bringing best buskers of the world together in “MADE Underground” street music band

As part of its ongoing global campaign “’Budweiser Made for Music” Budweiser is forming a street band with the help of established musicians. They are searching for talent on the streets and in subways to form what they are calling the ‘ultimate busker band’. The new project “MADE Underground Series” will be available in 85 […]

Isle of Arran releases last in sell-out trilogy

Award-winning distillery Isle of Arran, well-known for its quality malts and occasionally eccentric products, reflecting its independent spirit is about to release the final instalment of its popular Devil’s Punch Bowl trilogy – Chapter III – the Fiendish Finale. Master distiller James MacTaggart delved into the darkest recesses of Arran’s warehouses to hand-pick each cask to […]

Ian Poulter does the unthinkable

Usually when you order a Stella Artois in a bar and it gets poured into one of their famous branded chalices the bartender will scrape off the overflowing head allowing it to lay flat on the top. So instead of doing that with a flat edge, imagine doing it with a pitching wedge on a […]