Soapbox

Soapbox is a collection of the latest articles from our blogs. FWM News covers all the latest company news from client work, staff news and anything else we feel is worth talking about. Digital Bytes is all about what’s happening in the world of digital, with short and to-the-point articles. Our Industry Blog delves deeper into digital industry issues, offering thoughtful opinions and best practice from our expert team. Leave a comment or get in touch via social media, we’d love to hear from you!



Guinness In Pursuit Of More


Guinness has added a personal touch to its latest campaign, entitled In Pursuit of More. The campaign focuses strongly on Guinness’ 250 year history and it’s 9,000 year St. James’ Gate Brewery lease in a nod to the brand’s future and desire to continue to grow. Part of the advert shows workers at the St.James’ Gate […]

Menabrea Set For Major UK Campaign


Italian Lager Menabrea is launching its first ever major marketing campaign in the UK and Ireland which will feature a multi-faceted campaign targetted at premium beer lovers. The brand will be seen at various events for sampling and PR activities as well as engaging with  lager lovers via social media with activities scheduled across Twitter and Instagram. […]

Jack Daniel’s Joins With NME For Music Campaign


Jack Daniel’s has teamed up with NME for it’s latest campaign, Jack Rocks, which involved the brand taking live music to UK consumers. The campaign started at London’s The Macbeth in Jack Rocks The Macbeth which saw the opening of a 150-year-old pub which will initially be open for four months and will feature a range of bands including […]

Kopparberg adds spiced apple to cider range


Kopparberg have decided to expand its range by adding spiced apple to its ranks. The new addition will be available from October as Kopparberg look to the colder months ahead. The drink is aimed at people who view cider as a drink to have all year round. The new variant has a warming sweetness, balancing […]

Guinness unveil two new heritage inspired beers


Guinness has unveiled 2 new heritage beers made from recipes found in brewers diaries dating back to the 1700s and early 1800s. Guinness Dublin Porter and Guinness West Indies Porter will be on sale in a selection of pubs and retailers from mid September time and are the first products to be launched as part […]

Captain Morgan In Dave Sponsorship Deal


Captain Morgan has joined forces with popular entertainment channel Dave in it’s latest sponsorship deal. As part of the brands promotion for ‘Talk Like a Pirate Day’ which run on 19th September Captain Morgan will be using Dave to feature a series of  idents. Samantha Newby, head of Captain Morgan Western Europe said: “Dave is […]

WKD introduces ‘well flashy’


WKD wants to make a ‘real spectacle’ in bars by giving away thousands of pairs of flashing shutter shades with bottle purchases. The eye wear will help consumers stand out from the crowd and they hope they will create a real talk about factor. They expect the glasses to be highly popular among students and […]

Heineken encourages ‘open your city’ campaign


Heineken is continuing its ‘Open Your City’ campaign by launching a new cinema and TV commercial. Heineken will also include a London-focused push, an immersive zone in Victoria Station, Oxford Circus takeover and bus stop wraps and underground LCDs. The campaign centers around the launch of their City Editions 33cl bottle which have one of […]

Budweiser introduces ‘made for music’ packaging


Budweiser’s has rolled out new limited edition packaging around its Made for Music platform. The music programme which has been supported by acts such as Jay-Z is aiming to bring live music experiences to thousands of fans across more than 85 countries. The traditional Budweiser logo will still be seen on the packs and cans […]

Kingstone Press releases can format


This summer Kingstone Press is releasing their cider in shrink wrapped can multipacks to help make it more ‘accessible’ and ‘portable’. The cans will be 440ml and available in either a 4 or 12 pack. The can are perfect for parties, days out and BBQs and fit perfectly into fridges. Glen Friel, sales and marketing […]