Soapbox

Soapbox is a collection of the latest articles from our blogs. FWM News covers all the latest company news from client work, staff news and anything else we feel is worth talking about. Digital Bytes is all about what’s happening in the world of digital, with short and to-the-point articles. Our Industry Blog delves deeper into digital industry issues, offering thoughtful opinions and best practice from our expert team. Leave a comment or get in touch via social media, we’d love to hear from you!



Blackthorn Cider Offer Dark Fruits Flavour


As part of a brand refresh Blackthorn cider has introduced its new flavour, Blackthorn Black ‘n Black. Blackthorn Black ‘n Black is a 4% ABV dark fruits Somerset cider and will attempt to take on newcomers to the cider market which has become increasingly popular in recent months with introductions such as Stella Artois Cidre […]

WKD Offers ‘Mix It Up’ 10 Packs


No stranger to a cocktail, WKD drinks have often been offered in novelty jugs over the years and now the brand is aiming to take that creativity into the home with its ‘Mix it Up’ 10 packs. Each Mix it Up pack contains 2x 275ml bottles of five popular WKD flavours. The idea isn’t just […]

Somersby Cider Take Social Initiative with #Friendsie


Somersby Cider has taken straight talking to a new level with its socially inspiring campaign #friendsie. Somersby have released an advert set in the 19th Century which sees Lord Somersby battling against the self-portrait obsession in favour of pictures with friend. The idea behind this is to get people to enjoy their drinks together. The […]

Kestrel Launch First TV Ads for 30 Years


The brand, famous in the 1980′s for it’s comedic adverts starring Russ Abbot and Hugh Laurie, has taken a new tact with its latest adverts and added a modern twist dropping the comedy element from its branding. The adverts will now focus on the brand’s heritage and the techniques used during the brewing process. Kestrel […]

Natch cider launches one-in-a-million


The Shepton Mallet Cider Mill is giving cider fans across the country the chance to win their own height in cases of Natch cider. To win the prize the user has to find the unique code printed on the one millionth can produced in 2014, part of 200,000 new promotional cans. Speaking about the competition, […]

Malibu creates YouTube content hub for global ‘Best Summer Ever Project’ campaign


To launch the first part of its ‘best summer ever project’ Malibu have made a content portal on you tube which encourages its consumers  curate a list of summer experiences. The video invites people to participate in the #BestSummerEver listby choosing from a list of over 100 activities. One of these being ‘saying yes to […]

Moët & Chandon launch Instagram #icechallenge


To launch the new Moët & Chandon Ice Imperial drink the brand is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge. Each month a new theme will be posted and fans are asked to take pictures that they think best illustrates that theme. June’s theme is ‘urban and fresh’ […]

Kopparberg Cider Launch Summer Flavours


Kopparberg are releasing a multi-channel marketing campaign focusing on its Elderflower and Lime and Cloudberry variants which are the latest edition to its range of flavours. The £4m campaign will be rolled out across TV, outdoor, digital, video on demand, press and events. To help with the launch Kopparberg bars will be set up at […]

Hobgoblin: Wych Brew Are You?


Hobgoblin have introduced a new campaign called ‘Wych Brew Are You?’ which asks their audience to choose their favourite hobgoblin drink out of a possible three: Hobgoblin, Imperial Red, and Black Wych. For those voters who are unsure which to choose their is a buzzfeed-style quiz which has been developed on Facebook. Speaking about the […]

Carlsberg to sponsor series of acoustic sessions on XFM as part of £2m campaign


As part of a new campaign worth £2 million Carlsberg UK will be sponsoring a series of 5 acoustic gigs on XFM. The campaign will be called ‘born to be chilled’ and each session will be supported by a different Carlsberg brand. These will include Somersby Cider, Carlsberg Citrus, Carlsberg Blackcurrant, San Miguel Fresca and […]