If you're looking for more reasons to trust Fast Web Media as your chosen agency, read some of our case studies below.
Client Case Studies
FWM was responsible for the build of Carling’s new website, launched in July 2013.
As well as being fully responsive, the website uses the latest HTML5 techniques, CSS3 animations and dynamic content loading, which creates a better experience for the user. The website’s innovative design aims to offer users a variety of interactive content that they can easily share via social media.
The focus is on creating a great user experience with plenty of engaging movement, interactivity and fun visual content such as videos and photos. The individual content spaces offer users the chance to further interact with the brand, watch the latest ads, enter competitions and join the conversation on social media.
Our four year Search Marketing campaign for Bravissimo has been recognised as a leader in online retail marketing, winning the top prizes at the UK Search Awards 2011 & 2012, the European Search Awards 2012, the Rev Awards 2013 and The Digitals Awards 2013.
Over 800% increase in website revenue
1st page ranking for all high volume terms
High exposure in both Google 'shopping results' and Google 'local'
Over 250k subscribed to monthly emails
Fast Web Media was tasked with building a new website for Cobra Beer, featuring a new concept, where the brand explains it brews Cobra by day, and makes brassieres (BraCo) by night. This story is represented by brand-created character, entrepreneur and brand ambassador; aptly named ‘The Boss’.
The idea behind this is to highlight the care and craftsmanship that goes into producing Cobra Beer and began when Cobra launched its ‘Cobra Diversification Division’, which involved fans suggesting other products that Cobra could create, finally settling on BraCo, which produces high quality brassieres.
BraCo, a play on the word Cobra, is a fictitious brand, created to entertain visitors and keep them guessing! The website is very image-led and tells the story of BraCo and The Boss, while also emphasising Cobra’s award-winning specialty beers.
The website is fully responsive and makes use of CSS3 animations and transitions to create a smooth and fluid user experience, with plenty of social elements that users are encouraged to share.
Major furniture retailer Goossens, wanted to improve its PPC activities. Based on user feedback, we designed a completely new version of the page, and ran an A/B split test; sending 50% of traffic to each page.
The conversion rate immediately increased from 1.7% (original) to 2.25% (new page). Year-on-year, we have seen an increase in the number of online bookings by 117% due to the new page design. Overall, conversion rates improved by 180%, while traffic levels continue to grow steadily.
The Ticket Factory wanted to expand its online acquisition channels and drive sales through Paid Search. In a previous campaign, our Search team successfully shifted hard-to-sell tickets through paid ads which resulted in a significant increase in revenue. This follow- on campaign aimed to make a profit from ticket sales generated through PPC.
The PPC strategy focused on device targeting, geo-targeting, bid adjustment by location, bid adjustment by ad position and time of day targeting; which were selected as key variables that influence customers’ ticket buying behaviour through PPC ads, and therefore could directly influence conversions and ROI. By adjusting these targeting variables the aim was to maximise on every £1 spent and yield the highest return possible.
Total Visits = 94,056
Profit = £22,664.10
Ecommerce conversion rate through PPC = 7.35% (site average 5.56%)
Revenue per visitor = £5.11
Cost per visit = £0.27
For every £1 spent the gross revenue = £17.93
Return on Ad Spend (ROAS) = 1,793%
The objective of the Coors Light Cold Caller campaign was to drive trial and awareness of the new Coors Light Ice Cold indicator.
Our team worked with a creative agency to conceive a web app- "Damme Cold Caller"
The app's aim was to be fun, easy to use and easy to share, utilising the power of social channels and sharing.
The Damme Cold Caller allowed users to send a personalised phone call from Jean Claude Van Damme to their friends. Recipients could redeem a free beer at bars or supermarkets.
Engagement grew at an unprecedented rate, with over 160,000 interactions and over 65,000 people making cold calls to their mates.
Throughout the duration of the campaign, Coors Light became the most visited UK beer website.
As a biometrics software firm that builds smart sensors for PCs, mobile devices and ID cards, IDEX teamed up with FWM's BIGprofile team to deliver an ongoing digital marketing campaign.
Prior to launching its marketing campaign, IDEX had limited online visibility and admitted a lack of experience and knowledge in the world of Search Engine Optimisation and Social Media. The company was virtually unknown on the web and created a basic website purely for investor relation purposes. BIGprofile’s first move was to redesign and reprogram the website, ensuring the keywords in the web copy took top priority.
IDEX used the BIGprofile solution to specifically increase its search engine ranking, drive manufacturers to its website and raise overall brand awareness.
The result is a steady increase in rankings for the top relevant keywords while many of its competitors’ rankings for the same keywords have fluctuated over the last year. During the period April 2012 to April 2013, the number of unique visitors to IDEX’s site increased by 59% and the average visit duration increased by 32%. Organic web traffic increased by 46% and referral traffic climbed up by 48% in the same period.
When Silence Therapeutics first enlisted the help of the BIGprofile team, it went from having no digital presence to being established as a digital leader in the biotechnology industry.
Its online presence remains strong and it currently outranks competitors in terms of target keywords, referral traffic and social media presence.
BIGprofile introduced the 'RNAi Hub' last year which collates industry insight and data from across the web and features the latest national and international news and advances in the development and delivery of RNAi therapeutics.
Year on year results are very positive. Comparing yearly data between April 2011-12 and April 2012-13, total visits increased by 47.7% and unique visits increased by 38.76%. Organic web traffic rose dramatically by 72.73% and referral traffic increased by 26.72%.
PZ Cussons asked us to look at how they could use Search information to inform their campaigns across brands within a product category in multiple countries.
We identified the Search engine providers relevant in each country and provided a detailed overview of exciting Search demand in relation to the major product categories in a number of established and developing markets along with our expert analysis.
We also looked at language use within countries, providing insight on users and paid specific attention to user behaviour with language on a keyword and device level.
Fast Web Media now delivers ongoing data insight services to PZ Cussons, providing relevant and speedy insights into their customers’ behaviour, allowing efficient strategies to be developed and executed, giving PZ Cussons a competitive edge.
FWM identified a significant opportunity for BBC Sport to grow its monthly traffic through relatively simple editorial and content changes.
Our keyword trend analysis showed that although the BBC dedicated a significant amount of content to covering county cricket, they were not employing the correct terms that users actually search for.
The BBC's search share has the ability to increase by as much as 6% which is the equivalent of over 300,000 visits a year
Additionally, our Search team identified that a major reason the BBC did not rank closer to its major cricket competitors was because of its lack of ball-by-ball commentary.
The BBC has since partnered with the ECB to provide live ball-by-ball coverage for all its county cricket reporting.