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Animée Beer launches brand new Facebook page

Animée Beer Facebook launchMolson Coors, the beer company and distributor behind Grolsch and Carling, has launched an online marketing drive for its newly formed Animée brand which includes, amongst other initiatives, a new Facebook page aimed at attracting the “crucial” female sector.

The page includes a wall where the brand welcomes discussions and comments from customers and Facebook users. It has also posted regarding the dresses worn at this week’s Oscars – an attempt to engage with its female customers. Added to this, there is also information on their female orientated beer as well as an image gallery showcasing their three product flavours: Clear Filtered, Zesty Lemon and Crisp Rosé.

The brand launched in July 2011 and is the brewer’s first expansion into the female lager market. They are also running a number of offline promotions such as sampling activity across Tesco and Morrisons supermarkets and Toni&Guy hair salons as well as a number of participating bars getting an ‘Animée’ themed makeover .

To read the article in full, please visit Marketing Magazine.

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