Coors Light Closest to Cold campaign wins UK Search Awards prize

Coors Light Closest to Cold scooped the ‘Best Integrated Campaign’ award at the 2011 UK Search Awards at London’s Emirates Stadium on Thursday evening.

A panel of leading industry experts rewarded Molson Coors Brewing Company and Fast Web Media for Closest to Cold’s outstanding results in integrating online and offline activity.

Closest to Cold beat off strong competition from Auto Trader, and to claim the prize.

The win represents great recognition from the UK Search industry for everyone who worked on the Closest to Cold campaign.

FWM also won ‘Best Agency’ and the ‘Grand Prix’ prizes at the awards.