Soapbox is a collection of the latest articles from our blogs. FWM News covers all the latest company news from client work, staff news and anything else we feel is worth talking about. Digital Bytes is all about what’s happening in the world of digital, with short and to-the-point articles. Our Industry Blog delves deeper into digital marketing industry issues, offering thoughtful opinions and best practice from our expert digital team. Leave a comment or get in touch via social media, we’d love to hear from you!

How to Measure the True Value of Content

How are you measuring the value of your content? Chances are, you’re gauging success by clicks. Nothing wrong with that really; that’s how an awful lot of digital media is judged. And The Almighty Click is undoubtedly a good metric to have: it shows how attractive your headlines are, how engaging your social media messaging […]

How To Increase Developer Productivity With Laravel

Laravel is a web application framework with expressive, elegant syntax. It attempts to take the pain out of development by easing common tasks used in the majority of web projects, such as authentication, routing, sessions, and caching. Laravel is a great fit for building JSON APIs, this is due to the thriving package community, extensive […]

5 Actionable Steps to Lead Nurturing

What is Lead Nurturing and how can you recognise potential leads? Lead nurturing is one of the most important aspects of any digital marketing strategy. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. Due to the self-educating nature of web visitors these […]

A Practical Guide to Data Mining for E-Commerce Business

Leading e-commerce retailers such as Amazon, E-Bay and others have been leveraging the power of data to make informed decisions, and data mining is an essential part of that. Data mining allows businesses to get the insights about consumer behaviour, product economics, and the dynamics of demand. In this article we will discuss what data […]

How Can You Build An Outstanding Ecommerce Brand?

The Internet has turned people into savvy online shoppers, and the power has shifted from businesses to consumers.  Often, shoppers skip the idea of brand loyalty if the product is available at a lower price somewhere else. The challenge for ecommerce brands is: how to combat that? In this post, we’ll take a look at […]

FWM’s Top 10 Digital Trends for 2016

Over the last couple of weeks, we’ve been bringing you our Top 10 predictions for what we believe will be big in the world of digital in 2016. We’ve covered everything from marketing automation, to social media, to connected cars, internet of things and Moment Marketing. After finally reaching the #1 spot, we combined our […]

FWM Digital Trends 2016: #1 Getting in the Micro Moment

We have finally reached the number one spot in our Digital Trends 2016 and we have allocated this special place to ‘Moment Marketing’, a topic we believe will be extremely important in 2016. Ever found yourself in need of a quick burst of information about a product or service while out and about? The chances […]

FWM Digital Trends 2016: #2 Internet of Things Devices

We live in a connected world as a result of both evolutionary and revolutionary developments in technology. Although the “Internet of Things” has featured on our top 10 predictions in previous years, we predict that in 2016 we will see the emergence of the “Internet of Things” making a transition into an established and expected […]

FWM Digital Trends 2016: #3 Connected Cars and Their Impact on Search

We’ve reached number three in our list of top 10 digital trends for 2016 and this one is arguably one of the most intriguing on our list. 2016 is going to witness many auto manufacturers launching cars with connected car solutions such as Android Auto, Apple Car Play, and Windows for Car. These solutions aim […]

Digital Trends 2016: #4 Social Media Channels Adapt

Social Media marketing has been around for over a decade now, so it’s definitely marked its place within the digital marketing realm. However, that doesn’t mean social media marketers can rest on their laurels, as this side of marketing has proven to be continually changing, with new channels emerging constantly, and those established ones like […]