Digital Bytes: Facebook and Twitter expand ad service

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week we look at changes to Facebook and Twitter’s ad services and Coca-Cola’s digital milestone…

Facebook and Twitter expand ad targeting

Marketers can now target Facebook users by their user IDs, email addresses and phone numbers, following an update to the site’s ad service. Facebook have been testing the new system for a number of months and results are thought to have been impressive enough to inspire full roll out. Of course, the development raises privacy concerns, but Facebook have been quick to play down such worries, explaining that all the data will already be owned by the advertiser and Facebook itself will not share any data with brands. Meanwhile, Twitter have also recently revamped their advertising options, adding greater filtering functionality to allow brands to pinpoint the type of users they want to target. So, for example, a movie studio advertising a film can target users who enjoy that film’s particular genre, rather than just movie fans as a whole. Such developments are slowly but surely helping social media become as significant a player in digital advertising as Google, which remains arguably the biggest source of online ads.

A walk down musical memory lane

US rock back Matchbox 20 have blended elements of Spotify and Facebook to create an online app that celebrates the release of their new album, ‘North’. The group have unveiled a timeline that fully integrates Spotify and tracks their progress from ‘North’ back to their 1996 debut, ‘Yourself or Someone Like You’. The Timeline features band moments and historic moments between 1996 and 2012 and fans can log in to Facebook to comment and share their own milestones. “I feel old,” singer Rob Thomas tells Mashable. “It puts a lot of things into perspective — it’s kind of mind-blowing for us…I’m really excited to see how fans are going to interpret it.” Spotify’s Katie Schlosser added: “They wanted to do something big and engage the audience to create a conversation about their history. We really want fans to post and share their own memories.”

Coca-Cola pass 50 million mark

Coca-Cola have become the first brand to pass 50 million likes on Facebook. The drinks company achieved the feat just after 9am on Tuesday (4th September) and are significantly ahead of other big name brands, such as Disney, Converse and Starbucks, none of which have more than 40 million fans. “Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day,” Joe Tripodi, Coca-Cola’s chief marketing and commercial leadership officer, said in a press release. “Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place.” Lady Gaga is the most popular fan page on Facebook, with over 53 million likes.

Google+ gets elected

Google Plus got a boost yesterday when it was announced that the trailer for Steven Spielberg’s latest film, ‘Lincoln’, will debut on the site. The historical drama, which focuses on the final months of Abraham Lincoln’s life, will unveil its first promo footage on Thursday September 13th in an event that will be simulcast in Times Square and a Google+ Hangout that will feature a chat with Spielberg and one of the film’s stars, Joseph Gordon-Levitt. ‘Lincoln’ is not the first major movie to be promoted via Google+ – both ‘The Muppets’ and ‘The Avengers’ did the same – but it is arguably the biggest, not least because of the live broadcast in Times Square. To participate, users can RSVP at the Lincoln Movie Hangout, but to ask a question to Spielberg or Gordon-Levitt, they have to submit a YouTube video, using the hashtag #LincolnHashtag.

A walk down musical memory lane

What does the future hold in store for ecommerce? This handy infographic attempts to answer that question. Created by Baynote, the infographic reveals that the average person will spend around $1,738 online by 2016 (it’s currently at around $1,207), with the clothing and accessories industry expected to benefit most from this increase.  More facts and stats can be found on Baynote.