FWM Digital Bytes

Digital news from FWMFriday, I’m in…the money
Black Friday is traditionally the biggest day of the year for retailers in America  and 2011 followed suit with many reporting a huge boost in sales. The only difference this year was the massive shift towards digital companies and products, with two online giants reporting record figures on – signficantly – tablets. Apple and Amazon both posted their best-ever days on sales of iPads and Kindles on Black Friday. Apple’s figures are particularly astonishing, with Forbes revealing that the company sold 15 iPads per hour in each store across America. Experts are predicting more than 13 million will be bought before the December quarter is over.

The Kindle Fire, meanwhile, was not only the top-selling product on Amazon.com, but also two of America’s biggest bricks-and-mortar retailers, Target and Best Buy. In a statement, the company explained that four times as many Kindle devices were bought this year as last Black Friday and many users bought multiple Kindles. Dave Limp, Vice President of Amazon Kindle said: “Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family.”

Cyber Monday was a similarly big day, with customers spending an overall amount of over $1.25billion, according to comScore – making it the heaviest online spending day in history. This amount marked a 15 per cent increase on Cyber Monday 2010 and took the amount spent online during the holiday season so far to $15billion. “Cyber Monday was just the second billion dollar spending day on record, following on the heels of Cyber Monday 2010,” said comScore chairman Gian Fulgoni. “While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”

The data makes for intriguing reading as physical shops continue to struggle during the global economic troubles and digital devices replace older counterparts. It’ll be interesting to see how both fare in the UK over our Black Friday, Boxing Day…

Odeon launch f-commerce platform
Odeon have become one of the biggest UK brands to fully put their weight behind f-commerce by launching a booking app. The Odeon Event Organiser allows users to browse films and screening times and buy their tickets direct from the Odeon Facebook page. The app is similar to the one launched by Vue Cinemas earlier in the year, though Odeon’s allows users to complete the transaction on Facebook, while Vue’s takes the user through to the chain’s website to complete the purchase. Marketing and sales director Luke Vetere said: “With a Facebook community in excess of 50,000, we wanted to create a simple mechanic which celebrates the social interactivity of the site and allows users and their friends to plan a trip to their cinema in three easy steps.” Users can also create Facebook events around the films they are planning to see and invite their friends. The app is expected to launch later this week.

Smartphones, tablets and time
The difference in the usages of smartphones and tablets has been revealed by the latest Orange Exposure study. The report is an annual investigation by TNS that looks into usages of mobile devices across the UK, France, Spain and Poland. It was discovered that mobile and tablets impact heavily on TV and desktop PC consumption, with mobile users revealing that their phones inspire them to watch more TV and use their PC more, and tablet owners using the devices themselves to watch TV on. The research also found that tablet users are 50 per cent more likely to purchase online than smartphone users. Bruce Hoang, Group Marketing Director, Orange Advertising Network, said: “This is the first time we have included tablet usage in the Orange Exposure report and the findings are quite stark in their description of how people are using devices. Clearly the one size fits all approach for digital content across TV, PC, smartphone and tablet does not work and this has significant implications for content producers and advertisers.”

The History of (Google) Search
Finally, Google are tooting their own horn by detailing the evolution of their search engine in video and infographic form. They’re informative pieces that not only look back but look forward at what search might become in the future. Writing on the company’s blog, Google Fellow Ben Gomes explains: “Our goal is to get you to the answer you’re looking for faster and faster, creating a nearly seamless connection between your questions and the information you seek. That means you don’t generally need to know about the latest search feature in order to take advantage of it— simply type into the box as usual and find the answers you’re looking for.”

Google aren’t the only ones who have been at the forefront of search though. Fast Web Media have been blazing our own trail for years, and were responsible for what we believe to be the world’s first ever TV search marketing advert. It aired in 2005 and can be seen below: