FWM Digital Bytes

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news doing the rounds. This week we look at the rise of social news, Pinterest’s continued growth and why Fast Web Media are four-times European champions…

Social news popular with under-25s

Social media is the number one source of news for under-25s in the UK, according to a new report. The Reuters Institute Digital Report reveals that 43 per cent of Britons between the ages of 16 and 25 keep up to date with world events through the likes of Facebook and Twitter, with the former proving the most popular (accounting for 55 per cent of shared news, compared with Twitter’s 23 per cent). The report’s editor Nic Newman said: “One in five of our UK sample share news stories each week via email or social networks – but in general Europeans are less enthusiastic than Americans about both the sharing of news and other forms of digital participation.” The report, which has been supported by the BBC and YouGov, also found that Google+ and LinkedIn are the least popular sites for sharing news.

Pinterest continues to grow

The rise and rise of Pinterest continued in June according to new statistics that show that the site produced more referral traffic than Twitter, Bing and StumbleUpon. Pinterest has been 2012’s most talked about social network and Shareaholic figures have shown 1.19 per cent of visitors arrived at sites from Pinterest in June. Just 0.92 per cent arrived from Twitter, 0.96 per cent from StumbleUpon and 1.18% from Bing. However, as MediaBistro points out, it is worth noting that Pinterest performed poorly for referral traffic in May, April and March; June was the first time it rose above 1 per cent referral traffic since February. More information on the statistics can be found on Shareaholic

Gaga unleashes Little Monsters

Lady Gaga’s social network has opened its doors to everyone having previously been available only in a closed beta. The site, called Little Monsters, has been created by Backplane, and Mashable write that it “looks similar to Pinterest and has voting functionality like Reddit”. With Lady Gaga’s fanbase running into the millions, some have suggested that the site has the potential to rival Facebook, but Backplane CEO Matt Michelsen has played down such claims. “We love Facebook — it’s a very powerful tool,” he tells Mashable. “This is not a product meant to destroy or compete with Facebook. It’s a different purpose. While Facebook helps people build their social graphs, Little Monsters and other Backplane networks aim to build identities around specific “interests, affinities and movements.” In March, Lady Gaga become the first person to gain 20 million followers on Twitter and she currently has over 52 million Facebook likes.

Savvy shoppers use smartphones in-store

Just under half of the Britons who own smartphones use them to compare prices in-store, according to new stats from GfK. The research group has discovered that 30 per cent of people living in the UK use smartphones and that 46 per cent of that group use their device to bargain hunt while out shopping. “With the uptake of smartphones and tablet computers, brands are being forced to rethink and update their digital strategy on a regular basis,” said Pam Armstrong, managing director at Gfk. “While GfK’s figures provide further evidence that brands need to have strong mobile specific websites, brands need to make sure they are making an impact in store as well. In a world where shoppers have almost instant access to product information, reviews and prices, even when they’re on the go, it is important retailers and manufacturers differentiate themselves from their competitors by offering enhanced customer service, standout promotions and greater brand equity if they want their share of the Savvy Shopper’s wallet.” The research also discovered that 84 per cent of smartphone owners user their device to shop online.

FWM claim European glory

Finally, there was great news for Fast Web Media at last week’s European Search Awards as we won four prizes at the event in Amsterdam. FWM WeatherFIT, our cloud based software brand which serves adverts based on localised climatic conditions, was the big winner, taking home the ‘best of the best’ award, the Grand Prix, and the Innovation award. Meanwhile, our work with Dutch client Goossenswonen.nl was awarded the Best Integrated Campaign prize, while we also won in the Best SEO Campaign category for our work with UK retail website Bravissimo.com. FWM CEO Mike Flynn said: “After our quadruple success at the UK Search Awards, four European Awards is another amazing boost for the team.  WeatherFIT is a cloud-based brand with a big future, and the double whammy of the Grand Prix and Innovation Awards is testimony to the dedication, determination and digital insight of our search and technical teams.”