Carling call on FWM for ‘Brilliant’ Activity

Fast Web Media has continued its long-running work with Carling by helping the brand launch and promote their new ‘That’s Brilliant‘ promotion.

The competiton asks entrants to submit the most brilliant moments of their life to the site for the chance to win a crate of Carling and tickets to the 2012 Carling Cup Final.

Winners are decided by a public vote and their moments are displayed on the Carling site’s ‘Wall of Fame‘ section.

Fast Web Media has built all the That’s Brilliant pages on the Carling site, along with a mobile version and a bespoke tab on the Facebook page. The competition is being supported by Facebook ad and PPC activity.

The competition will run until February 3rd and the top ten moments with the most votes will be selected for prizes every two weeks. The top two will win Carling Cup Final tickets; all ten will win a 24x500ml crate of Carling.

At the end of the competition, an overall winner will be selected by a Carling panel. This person will have their moment displayed on the big screens and in the matchday programme at the Carling Cup final.

The winner will also be presented with a trophy at the side of the Wembley pitch on Carling Cup final day.