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FWM’s Cup QR overflows for Carling at Isle of Wight


Fast Web Media helped Carling take their brilliantly refreshing lager to the Isle of Wight festival by devising and creating a QR code-based promotion for the company.

300,000 cups at the festival featured the QR code and once scanned it directed users to an age-gated Carling mobile page where they could input their data.

Winners received a mobile voucher which they could redeem at the Carling Refresh Rooms in exchange for a free luxury shower.

The promotion proved a huge success and it helped Carling reinforce their association with the festival.

Fast Web Media recently helped Carling launch their new summer lager, Carling Zest, by developing a YouTube and smartphone app.