FWM WeatherFIT was the big winner on the night, claiming the ‘best of the best’ award, the Grand Prix. It was also successful in the Innovation category. WeatherFIT is our cloud based software brand which serves adverts or content based on localised climatic conditions.
Our client work was rewarded with wins in the Best Integrated Campaign category for our work with Dutch client Goossenswonen.nl and the Best SEO Campaign category for UK retail website Bravissimo.com.
It represents a double Search Awards success. In November last year, we won four times at the UK Search Awards, claiming the Best Integrated Campaign, Best Use of Search (Retail), Best Agency and Grand Prix awards.
Fast Web Media CEO Mike Flynn said: “After our quadruple success at the UK Search Awards, four European Awards is another amazing boost for the team. WeatherFIT is a cloud-based brand with a big future, and the double whammy of the Grand Prix and Innovation Awards is testimony to the dedication, determination and digital insight of our search and technical teams.
“Our cloud-based brands are enabling our clients to maximise their digital campaigns. We’ll be rolling both WeatherFIT and BIGprofile out to new customers over the coming weeks and months.
“We’re also delighted for our valued clients Bravissimo and Goossens, and our Dutch partner Nemo Media.”
FWM WeatherFIT was conceived and developed by Fast Web Media. It allows companies or search agencies to localise and optimise Pay Per Click campaigns using real time local weather data. The digital software supports seamless integration with Adwords and work as a wrapper which works on top of any existing campaigns. WeatherFIT is currently utilised by Molson Coors UK and Bravissimo amongst others.