weatherFIT is an innovative new software that targets PPC adverts depending on the weather in a certain geographic location. So if you sell umbrellas, you can use weatherFIT to target your ads only at areas where it’s raining. On the other hand, if you sell sunglasses, you can use weatherFIT to target your ads only at areas where it’s sunny.
weatherFIT was implemented by Bravissimo for three months in 2012 and the company saw a significant boost in PPC-driven revenue, with sales of their swimwear range increasing by nearly 600% during those three months compared to the same period in 2011.
Meanwhile, Bravissimo’s clothing range, Pepperberry, also saw great results, enjoying a sales increase of 77.95%.
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