weatherFIT wins PPC prize

Fast Web Media continued its winning streak at the UK Search Awards on Thursday (1st November), winning the ‘Best PPC Management Software’ category with our new solution, weatherFIT. weatherFIT allows companies or search agencies to localise and optimise Pay Per Click campaigns using real-time local weather data.

This is the third prestigious award win in 2012 for weatherFIT, following the European Search Awards at which the solution scooped the ‘Best Innovation’ and ‘Grand Prix’ prizes. It also brings the total number of awards won by Fast Web Media to five in 2012, beating the four awards we secured at the 2011 UK Search Awards (which included the Grand Prix and Best Agency).

At this year’s UK Search Awards, we were nominated in five categories: Best Integrated Campaign for our work on ‘Carling Zest – Summer Bottled’; Best Mobile Campaign for our work on the Blue Moon mobile voucher promotion; and for Best Agency. weatherFIT garnered two nominations: Innovation and Best PPC Management Software.

Fast Web Media CEO Mike Flynn said: “This is testament to our Search and Tech teams, who have worked tirelessly to make weatherFIT an innovative and essential product online marketing solution. It’s an honour to have been nominated for so many awards, and winning the Best PPC Management Software prize highlights the value that weatherFIT delivers to companies in optimising their PPC campaigns.”

FWM WeatherFIT was conceived and developed by Fast Web Media. The digital software supports seamless integration with Adwords and acts as a wrapper which works on top of any existing campaigns, enabling PPC campaigns to be adjusted in real time by taking into account local weather data. This helps companies and brands to quickly capitalise on weather-related opportunities by tailoring online advertisements and promotions. WeatherFIT is currently utilised by Molson Coors UK and Bravissimo amongst others.