Natch cider launches one-in-a-million

The Shepton Mallet Cider Mill is giving cider fans across the country the chance to win their own height in cases of Natch cider. To win the prize the user has to find the unique code printed on the one millionth can produced in 2014, part of 200,000 new promotional cans. Speaking about the competition, […]

Moët & Chandon launch Instagram #icechallenge

To launch the new Moët & Chandon Ice Imperial drink the brand is inviting consumers to share snaps on Instagram throughout the summer using the hashtag #icechallenge. Each month a new theme will be posted and fans are asked to take pictures that they think best illustrates that theme. June’s theme is ‘urban and fresh’ […]

Kopparberg Cider Launch Summer Flavours

Kopparberg are releasing a multi-channel marketing campaign focusing on its Elderflower and Lime and Cloudberry variants which are the latest edition to its range of flavours. The £4m campaign will be rolled out across TV, outdoor, digital, video on demand, press and events. To help with the launch Kopparberg bars will be set up at […]

Carlsberg to sponsor series of acoustic sessions on XFM as part of £2m campaign

As part of a new campaign worth £2 million Carlsberg UK will be sponsoring a series of 5 acoustic gigs on XFM. The campaign will be called ‘born to be chilled’ and each session will be supported by a different Carlsberg brand. These will include Somersby Cider, Carlsberg Citrus, Carlsberg Blackcurrant, San Miguel Fresca and […]

BrewDog to open chain of craft beer shops

Scottish brewery BrewDog is set to make its first steps into the off-trade market by opening a chain of “Bottledog” craft beer shops

Jack Daniel’s kicks off rock ‘n’ roll ad contest

Legendary brand Jack Daniel's is looking for an agency to reinforce its association with music and are targeting a new agency to help them do it...

Heineken partners with Armin van Buuren for campaign

Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow'.

Absolut website relaunched as ‘always-on’ portal

Swedish vodka brand Absolut has relaunched its website to provide a more content rich experience and real-time updates

Limited Edition WKD Brazilian Released

WKD has released a brand new flavour that is said to encapsulate the taste of Brazil, exuding the party atmosphere of the world-famous Rio de Janeiro carnival and the lively Copacabana beach night scene

John Smiths No Nonsense Christmas Campaign

John Smiths has launched its latest No Nonsense campaign in time for Christmas, which is set to run until the end of 2014