Carlsberg to sponsor series of acoustic sessions on XFM as part of £2m campaign


As part of a new campaign worth £2 million Carlsberg UK will be sponsoring a series of 5 acoustic gigs on XFM. The campaign will be called ‘born to be chilled’ and each session will be supported by a different Carlsberg brand. These will include Somersby Cider, Carlsberg Citrus, Carlsberg Blackcurrant, San Miguel Fresca and […]

Newcastle presents “Follow The Money”


It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. Newcastle Brown Ale have decided to pay the next 50,000 people who follow them on twitter (@Newcastle) the sum of $1 each. “Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited […]

Stella Artois Launch The Connoisseur Series


Stella Artois has created a new campaign which sees the brand interview a number of stars for just a couple of minutes, asking them about their background and inspiration. Dubbed The Connoisseur Series, the collection of interviews sees the brand talk to stars such as Wim Wenders, Shane Meadows and Henri Leconte in a series […]

‘It Men’ campaign by Westons cider


Weston’s Cider is set to unveil its first TV ad today with WCRS, showing a series of people perform minor acts of character shot in a heroic way. Ian Lewis, head of marketing at Weston’s Cider, said: “This advert represents a significant milestone in the 133-year history of Weston’s cider; we have slowly and quietly […]

Isle Of Arran release Robert Burns Single Malt Whisky


A special edition single malt whisky has just been launched by the Isle of Arran Distillers. Robert Burns Single Malt is actually a re-release, named after the famous Scottish poet who is synonymous with this time of year.

Penelope Cruz stars in Campari 2013 calendar


Campari has already wowed audiences with its 2012 Milla Jovovich calendar and this year they aim to capture the imagination of consumers once again with a calendar starring superstar actress Penelope Cruz.

Nolet’s Gin create Poinsettia Punch Christmas Cocktail


If gin is your drink, why not try the Poinsettia Punch, a drink created by Gin Palace’s top mixologist, Frank Cisneros, using only the finest Nolet’s Silver Dry Gin

Smirnoff partners with Amazon for YouTube channel


Diageo is partnering with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured videos.

Rekorderlig Opens Winter Forest Bar In Shoreditch


Shoreditch will be transformed into a Swedish winter forest with real pine trees, wild foliage, native Swedish bites plus Scandinavian DJs by Rekorderlig.

Smirnoff axes ‘Nightlife Exchange’


Smirnoff is scrapping its multimillion-pound 'Nightlife Exchange Project' global experiential activity after just two years.