Molson Coors has launched an online marketing drive for its Animée brand which includes a Facebook page set to attract the "crucial" female sector.
Fast Web Media has helped Molson Coors Brewing Company with the launch of their new beer brand by building a new website for the company.
Molson Coors has launched the first advertising for Animée, the new beer it is targeting at women.
Molson Coors is working with a “small number” of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome.
Molson Coors are aiming to work its way into the untapped female beer market with the launch of Animée.