Digital Bytes: interactive Subaru campaign


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news . This week, Subaru launched ‘The Big Night campaign, Facebook made some significant ad changes, Mother’s Day consumer trends surprises businesses.

Digital Bytes: Online shopping dominates


In this week's FWM Digital Bytes, a third of people do their shopping online, Manchester gets interactive outdoor ads and Twitter launch a video promotion tool...

FWM Digital Bytes: Apple’s top dollar


In this week's FWM Digital Bytes, Apple's named the most valuable brand in the world and Yahoo seals their acquisition of blogging platform Tumblr...

Digital Bytes: Tablet/mobile commerce rises again


In this week's Digital Bytes, mobile/tablet shopping rises, users take to social media to complain and Sir Alex Ferguson sparks a Twitter storm...

Digital Bytes: Tablets and TV news


In this week's FWM Digital Bytes, we look at Twitter and TV news, suspicions around new gTLDs and The Telegraph's new paywall...

Digital Bytes: Happy Birthday to Twitter


This week, Twitter turns seven, bloggers turn nasty and a man wants to turn an advertising board back into a face...

Digital Bytes: Spotify team up with Ford


In this week's FWM Digital Bytes, Ford and Spotify team up, big data leads to big opportunties and Google and Twitter round-up the Oscars...

Digital Bytes: Google Shopping takes centre stage


In this week's FWM Digital Bytes, Google Shopping becomes a priority, YouTube launches a channel on FreeSat and online-only financial services dominate...

Digital Bytes: Email spend due to increase


In this week's FWM Digital Bytes, spend on email marketing rises, users take a break from Facebook and Twitter scores a touchdown at Superbowl...

Digital Bytes: YouTube considers paid channels


This week, YouTube considers paid channels, Manchester United top the load league and Twitter becomes the world's fastest-growing social network...