Maximising YouTube Potential: Olympic Games 2016

With the dust settling on France and Euro 2016, brands now have to switch focus to the next sporting blockbuster on the 2016 summer calendar, the 2016 Olympic Games in Rio. In a previous blog post we covered how brands can maximise the potential of YouTube during the Euros. This included how to best prepare marketing […]

Hyundai’s Augmented Reality Guides, Google+ New design and Pinterest Promoted Pins

This week in Digital Bytes: Hyundai creates augmented reality guide; Google updates the look of Google+; and Pinterest gets set to launch Promoted Pins in the UK.

A Refresh on the Content Ideation and Creation Process

Wondering how to create great quality content? Look no further! Here's our step by step guide to content creation...

Snickers enlists Vloggers, Dove’s ad and Twitter’s design idea

This week in Digital Bytes: Snickers launches a ‘You’re Not You When You’re Hungry’ campaign featuring, Unilever’s brand Dove presents its new body image campaign, and Twitter launches a competition called #PoweredByTweets.

McVitie’s baby alpaca ad and Hellman’s response to Facebook comment

This week in Digital Bytes: McVitie's features a baby alpaca in the newest ad campaign, Hellmann’s is launching a global campaign in response to a Facebook comment, and Robinsons’ new ad focuses on health and a balanced diet.

Instagram ads, Unilever’s iBeacons, and Virgin Atlantic’s Wearables

This week in Digital Bytes: Instagram introduces new ads option that enables brands to generate additional information, Unilever embraces iBeacon trials extension across its brand portfolio, and Virgin Atlantic takes Sony SmartWear to the skies in pilot partnership.

Doctor Who Game and Gmail Payment

This week in Digital Bytes:  The BBC has launched a Doctor Who coding game for children, Nescafé teams with ITV for reactive #bigstart breakfast campaign, and Google introduces Gmail payment services. BBC launches Doctor Who coding challenge on tablets for kids The BBC has launched a Doctor Who coding game for children called ‘the Doctor […]

3D printing and Book sales via Twitter

This week in Digital Bytes: Royal Mail embraces the future of product delivery with iMakr 3D printing trial, Hachette pens a Twitter book sale trial to bypass feuding Amazon, and Expedia encourages fans to share their special festive experiences on social media. Royal Mail embraces future of product delivery with iMakr 3D printing trial Royal […]

Kestrel Launch First TV Ads for 30 Years

The brand, famous in the 1980′s for it’s comedic adverts starring Russ Abbot and Hugh Laurie, has taken a new tact with its latest adverts and added a modern twist dropping the comedy element from its branding. The adverts will now focus on the brand’s heritage and the techniques used during the brewing process. Kestrel […]

Newcastle presents “Follow The Money”

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. Newcastle Brown Ale have decided to pay the next 50,000 people who follow them on twitter (@Newcastle) the sum of $1 each. “Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited […]