Digital Trends 2016: #4 Social Media Channels Adapt


Social Media marketing has been around for over a decade now, so it’s definitely marked its place within the digital marketing realm. However, that doesn’t mean social media marketers can rest on their laurels, as this side of marketing has proven to be continually changing, with new channels emerging constantly, and those established ones like […]

Coca-Cola Trials Beacons, Facebook Overtakes Google as Top News Source and Samsung Unveils New Smartwatch


This week in Digital Bytes: Coca-Cola tries out beacons as it explores location-based marketing; Facebook overtakes Google as the top hotspot for online news traffic; and Samsung unveils details of its new smartwatch.

Ribena’s Campaign Targeting Adults, Neilson’s Virtual Reality Campaign and Facebook’s Live Streaming Video Service


This week in Digital Bytes: Ribena has launched a new campaign targeting adults; Neilson showcases virtual reality skiing in its new social campaign; and Facebook launches a live streaming video service.

Apple Pay Launch, Exterion’s Beacons In Buses And Facebook’s Virtual Assistant


This week in Digital Bytes: Apple launches Apple Pay - A contactless payment system, Exterion Media installs Beacons in London buses and Facebook creates new digital shopping assistant. Click to read more

McVitie’s baby alpaca ad and Hellman’s response to Facebook comment


This week in Digital Bytes: McVitie's features a baby alpaca in the newest ad campaign, Hellmann’s is launching a global campaign in response to a Facebook comment, and Robinsons’ new ad focuses on health and a balanced diet.

MTV launches apps and Burberry partners with Twitter for LFW


This week in Digital Bytes: MTV has partnered with a number of global mobile network operators for the launch of two new video and digital music apps, Burberry collaborates with Twitter to deliver personalised pictures from London Fashion Week, and Facebook created an app that allows to create ads, track ads, manage ad budgets, look at the performance of their ads.

Facebook payments and Amazon’s Fire campaign


This week in Digital Bytes: Facebook to allow users to send each other cash via Messenger app, Amazon creates Fire with TV ad and Dove launches new mother and daughter ad. Facebook to allow users to send each other cash via Messenger app Facebook is believed to be mulling the introduction of a tool which […]

Hertz Golden Tickets and Heinz Facebook strategy switch


This week in Digital Bytes: Hertz encourages travellers to explore Europe this autumn with a Golden Ticket prize giveaway, MorphCostumes offers fans the chance to design the Halloween costume of the future and pocket $50,000 in the process, and Heinz switches from a local to a pan-European Facebook strategy. Hertz encourages travellers to explore Europe […]

Digital Bytes: Amazon’s 3D Printing and Cab2Grab’s app twist


This week in Digital Bytes: Amazon signals a ‘shift’ in online retail with the launch of a 3D-printing personalisation store, Cab2Grab app uses ‘social graphs’ for passenger identification, and Facebook launches a call-to-action feature called ‘Buy’. Amazon launches 3D-printing personalisation store Amazon is offering customers the chance to print and design products from third-party sellers […]

Digital Bytes: Coca-Cola to showcase future cinema


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week our post focuses on One Water’s latest campaign, Coca- Cola’s innovative approach to cinema and new Facebook updates. One Water champions everyday ‘heroes’ in new campaign Ethical water brand One Water has launched a new multi-channel […]