EasyJet’s App, Kit Kat’s rebrand and Domino’s emoji order service

This week in Digital Bytes: EasyJet launches its Mobile Host app that guides passengers through the airport , ‘YouTube break’ replaces the Kit Kat logo on limited edition wrappers, and Domino’s launches an emoji pizza ordering service.

Get your Zombie App to the Land of the Living

With the increasing growth within the app market, how do you ensure your app doesn't get left behind and become a Zombie app? Find out about App Store Optimisation.

Geo-targeted ads and Starbucks delivery

This week in Digital Bytes:  Postcode targeting turns Twitter into a key general election battleground, BBC to test ‘experimental’ digital technology and content via new Taster platform, and US Starbucks customers will soon be able to have coffee delivered via the mobile app. Postcode targeting turns Twitter into key general election battleground Twitter has introduced […]

Oculus Rift App and Qantas Focus on Stories

This week in Digital Bytes:  The Who creates virtual reality app for Oculus Rift,  Qantas Airlines’ ‘Feels Like Home’ campaign is launched and Vodafone celebrates ‘local heroes’ in its biggest ever Christmas ad. The Who creates virtual reality app for Oculus Rift Legendary Rock band, The Who have announced plans for a virtual reality app […]

Digital Bytes: Groupon unveils an iPad-based platform named Gnome

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week our post focuses on Groupon’s new platform ‘Gnome’, Adidas’ service that allows you to customise your footwear with Instagram photos and EE’s campaign for the World Cup. Groupon unveils Gnome that redeems purchased offers Groupon has […]

Bacardi launches mobile CRM campaign

Bacardi has teamed up with Tiger Tiger bar chain owner Novus Leisure to trial a mobile in-bar promotion, as the drinks manufacturer looks to strengthen its CRM offering.

FWM build Carling Zest app

Fast Web Media has helped in the build of a new online and smartphone app to help Carling launch their new drink, Carling Zest.

Carlsberg unveils Euro 2012 App

Danish lager brand Carlsberg has launched a Euro 2012 news and entertainment mobile app as part of its sponsorship of the football tournament.