Molson Coors to buy Staropramen maker StarBev for $3.5bn


American brewer Molson Coors is to buy Staropramen maker StarBev and its nine breweries in central and eastern Europe for $3.5bn (£2.2bn).

Animée Beer launches brand new Facebook page


Molson Coors has launched an online marketing drive for its Animée brand which includes a Facebook page set to attract the "crucial" female sector.

Animée launches with FWM help


Fast Web Media has helped Molson Coors Brewing Company with the launch of their new beer brand by building a new website for the company.

Not digital – Molson Coors debuts ‘feminine’ beer ads for Animée


Molson Coors has launched the first advertising for Animée, the new beer it is targeting at women.

Football League eyes new League Cup sponsor


Carling’s sponsorship of the Football League Cup could end next year after the Football League said it was talking to other brands about taking over.

Molson Coors hunts agency for ales relaunch


Molson Coors is talking to agencies about its Worthington’s and Caffrey’s brands ahead of a relaunch of both beers. Agencies have been contacted by ISBA, which is acting as intermediary in the process, ahead of a pitch for the business.   The move follows the brewer’s decision to launch new brand identities for Worthington’s and Caffrey’s. […]

Molson Coors revamps Worthington’s and Caffrey’s ale brands


Molson Coors has unveiled new brand identities for its Worthington's and Caffrey's ale brands, as it looks to strengthen its share of the market.

Not digital: Molson Coors ‘prepared to fail’ with new beer launches


Molson Coors is working with a “small number” of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome.

Carling in £7m repositioning


Molson Coors have revealed plans for a £7m repositioning of flagship brand, Carling.

Carling Chrome unveiled by Molson Coors


Carling owners, Molson Coors have announced plans for the launch of its new premium lager, Carling Chrome.