How Football Clubs Use Social Media

Take a glance at the trending topics on any Saturday between August and May and you’ll know that social media plays a significant role in football. Premier League clubs have learned to take advantage of this, and with Euro 2016 starting to wind down, domestic teams are already looking towards next season’s preparations and the […]

Twitter’s Analytics Tool, Debenhams’ and John Lewis’ Christmas Campaigns

Excerpt: This week in Digital Bytes: Twitter unveils Brand Hub Analytics Tool; Debenhams revives its ‘Found It’ Christmas campaign; and John Lewis to increase social media budget for Christmas.

Google brings Tweets into Search Results, Ralph Lauren’s Smart T-shirt and William Hill’s Football Campaign

This week in Digital Bytes: Google has embedded tweets into desktop search results; Ralph Lauren showcases smart t-shirt linked to fitness app; and William Hill launches a new football campaign.

Is Google Taking Over Social Media?

Google is now incorporating Twitter in to mobile search results in an attempt to produce richer and more real time rankings. Learn more about this update on our blog...

Twitter’s Event Targeting, Turkish Airlines’ Live Broadcast on Periscope and Amazon Prime Music’s UK Launch

This week in Digital Bytes: Twitter launches Event Targeting - making it easier for marketers to target ads around big events; Turkish Airlines broadcasts live on Periscope; and Amazon Prime Music launches in the UK.

Snickers enlists Vloggers, Dove’s ad and Twitter’s design idea

This week in Digital Bytes: Snickers launches a ‘You’re Not You When You’re Hungry’ campaign featuring, Unilever’s brand Dove presents its new body image campaign, and Twitter launches a competition called #PoweredByTweets.

MTV launches apps and Burberry partners with Twitter for LFW

This week in Digital Bytes: MTV has partnered with a number of global mobile network operators for the launch of two new video and digital music apps, Burberry collaborates with Twitter to deliver personalised pictures from London Fashion Week, and Facebook created an app that allows to create ads, track ads, manage ad budgets, look at the performance of their ads.

Digital Wristband and Offshore Lego Playrooms

This week in Digital Bytes:  Microsoft launches a digital wristband focused on tracking health and fitness, Lego partners with MSC Cruises to design and equip the world’s first offshore Lego-themed playroom, and Twitter and IBM announce a new partnership that will combine data collection. Microsoft launches digital wristband Microsoft has jumped aboard the crowded fitness […]

Digital Bytes: Twitter launches first ‘Buy’ button

This week in Digital Bytes: Twitter is testing its first ‘Buy’ button for brands on its platform, Coca-Cola and Tesco unite for a recycling campaign and Vodafone and Visa introduce a mobile wallet service. Twitter launches first ‘Buy’ button Twitter is teaming up with Burberry to test its first ‘Buy’ button for brands on its […]

Digital Bytes: House of Fraser embraces Beacons

This week in Digital Bytes: Retailers Hawes and Curtis, Bentalls, and House of Fraser install beacon-enabled mannequins; a first for the UK retail industry, Volkswagen launches a virtual treasure hunt on Twitter and Goldsmiths shifts its marketing to storytelling. UK Retailers install beacon-enabled mannequins Hawes & Curtis, House of Fraser and Bentalls have installed mannequins […]