The Power of YouTube Advertising: TrueView Ads

YouTube is one of the most popular video hosting websites, allowing users and brands alike to share videos across a broad spectrum of topics, most popularly in the realm of tutorials, musical covers and the ever popular cat videos that are constantly purring online. Boasting over a billion active users on a daily basis in […]

Maximising YouTube Potential: Olympic Games 2016

With the dust settling on France and Euro 2016, brands now have to switch focus to the next sporting blockbuster on the 2016 summer calendar, the 2016 Olympic Games in Rio. In a previous blog post we covered how brands can maximise the potential of YouTube during the Euros. This included how to best prepare marketing […]

Dunkin’ Donuts, Airbnb, Apple’s iPhone 6s and YouTube Launch New Campaigns

This week in Digital Bytes: Dunkin’ Donuts and Airbnb launch innovative campaigns using Google search terms; Apple launches its iPhone 6s video campaign; and YouTube’s profile build campaign gets underway.

iBeacons for Black Cabs, YouTube’s viewed ad data and Virgin Trains’ Christmas Push

This week in Digital Bytes: London Black Cabs are to be fitted with iBeacons – to bridge the gap between online and physical; YouTube to give brands more transparency for viewed ad data; and Virgin Trains plots its Christmas Push

Social Takes On YouTube for Video Supremacy

Facebook and Twitter have both launched native video, but can they really take on video giant YouTube? What do marketers need to know? Find out on our blog...

L’Oreal to create YouTube ‘content factory’ for Kérastase and Shu Uemura brands

L’Oreal understands the importance of content so it has decided to step up production with the creation of a ‘content factory’ for it’s professional hair care product brand Kérastase and make-up company Shu Uemura. After working closely with YouTube to gain insight into the platform, they have decided to create more of their own content […]

Unilever advertises multiple brands through YouTube

YouTube has become a very important platform for Social Media marketing. More brands and companies are using it nowadays to promote their products.  At the same time, more people have stopped watching TV and are on YouTube, the younger generation especially.  Unilever used this information to devise an advertising strategy for its brands and products […]

Digital Bytes: Geek Week on YouTube

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week, we’re geeking out with YouTube, reviewing the innovative marketing strategy from Portsmouth FC and looking at Tesco’s and Sainsbury’s most recent campaigns. It’s Geek Week on YouTube You might have seen some cute videos featuring cats […]

Digital Bytes: Spotify team up with Ford

In this week's FWM Digital Bytes, Ford and Spotify team up, big data leads to big opportunties and Google and Twitter round-up the Oscars...

Digital Bytes: Google Shopping takes centre stage

In this week's FWM Digital Bytes, Google Shopping becomes a priority, YouTube launches a channel on FreeSat and online-only financial services dominate...