Dunkin’ Donuts, Airbnb, Apple’s iPhone 6s and YouTube Launch New Campaigns


This week in Digital Bytes: Dunkin’ Donuts and Airbnb launch innovative campaigns using Google search terms; Apple launches its iPhone 6s video campaign; and YouTube’s profile build campaign gets underway.

iBeacons for Black Cabs, YouTube’s viewed ad data and Virgin Trains’ Christmas Push


This week in Digital Bytes: London Black Cabs are to be fitted with iBeacons – to bridge the gap between online and physical; YouTube to give brands more transparency for viewed ad data; and Virgin Trains plots its Christmas Push

Social Takes On YouTube for Video Supremacy


Facebook and Twitter have both launched native video, but can they really take on video giant YouTube? What do marketers need to know? Find out on our blog...

L’Oreal to create YouTube ‘content factory’ for Kérastase and Shu Uemura brands


L’Oreal understands the importance of content so it has decided to step up production with the creation of a ‘content factory’ for it’s professional hair care product brand Kérastase and make-up company Shu Uemura. After working closely with YouTube to gain insight into the platform, they have decided to create more of their own content […]

Unilever advertises multiple brands through YouTube


YouTube has become a very important platform for Social Media marketing. More brands and companies are using it nowadays to promote their products.  At the same time, more people have stopped watching TV and are on YouTube, the younger generation especially.  Unilever used this information to devise an advertising strategy for its brands and products […]

Digital Bytes: Geek Week on YouTube


Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week, we’re geeking out with YouTube, reviewing the innovative marketing strategy from Portsmouth FC and looking at Tesco’s and Sainsbury’s most recent campaigns. It’s Geek Week on YouTube You might have seen some cute videos featuring cats […]

Digital Bytes: Spotify team up with Ford


In this week's FWM Digital Bytes, Ford and Spotify team up, big data leads to big opportunties and Google and Twitter round-up the Oscars...

Digital Bytes: Google Shopping takes centre stage


In this week's FWM Digital Bytes, Google Shopping becomes a priority, YouTube launches a channel on FreeSat and online-only financial services dominate...

Digital Bytes: Email spend due to increase


In this week's FWM Digital Bytes, spend on email marketing rises, users take a break from Facebook and Twitter scores a touchdown at Superbowl...

Digital Bytes: YouTube considers paid channels


This week, YouTube considers paid channels, Manchester United top the load league and Twitter becomes the world's fastest-growing social network...