The Power of YouTube Advertising: TrueView Ads


YouTube is one of the most popular video hosting websites, allowing users and brands alike to share videos across a broad spectrum of topics, most popularly in the realm of tutorials, musical covers and the ever popular cat videos that are constantly purring online. Boasting over a billion active users on a daily basis in […]

Maximising YouTube Potential: Olympic Games 2016


With the dust settling on France and Euro 2016, brands now have to switch focus to the next sporting blockbuster on the 2016 summer calendar, the 2016 Olympic Games in Rio. In a previous blog post we covered how brands can maximise the potential of YouTube during the Euros. This included how to best prepare marketing […]

Social Takes On YouTube for Video Supremacy


Facebook and Twitter have both launched native video, but can they really take on video giant YouTube? What do marketers need to know? Find out on our blog...