Google’s AMP: A Run Down


With mobile now representing 65% of all digital media time according to ComScore, and with smartphone ownership expected to surpass desktop ownership by early 2017, users are consuming enormous amounts of news on their mobile devices. Despite this adoption, for many exploring the web on a mobile phone can be a slow and difficult experience. […]

FWM Digital Trends 2016: #1 Getting in the Micro Moment


We have finally reached the number one spot in our Digital Trends 2016 and we have allocated this special place to ‘Moment Marketing’, a topic we believe will be extremely important in 2016. Ever found yourself in need of a quick burst of information about a product or service while out and about? The chances […]

Digital Trends 2016: #4 Social Media Channels Adapt


Social Media marketing has been around for over a decade now, so it’s definitely marked its place within the digital marketing realm. However, that doesn’t mean social media marketers can rest on their laurels, as this side of marketing has proven to be continually changing, with new channels emerging constantly, and those established ones like […]

Is Google Taking Over Social Media?


Google is now incorporating Twitter in to mobile search results in an attempt to produce richer and more real time rankings. Learn more about this update on our blog...

Google Hummingbird Algorithm update – What’s new?


  Google’s latest algorithm; Hummingbird, was pushed live around a month ago, although it was only officially announced on Friday 27th September 2013. What is Hummingbird? Google’s Hummingbird, named so as it will make Google “precise and fast” will affect around 90% of all searches; allowing Google to apply more context to users’ search queries. […]

Optimising PR campaigns; how have things changed?


Back in 2011, we wrote an article about how you can strengthen your PR activities by optimising digital press releases, combining traditional PR methods with SEO. However, things have changed dramatically in the SEO world since 2011, with Google working hard to enforce rules to deter spammers and unnatural linkbuilders. Many old linkbuilding practices, once […]