Shoppable platform, Lego campaign and O2 takes over Weve

This week in Digital Bytes: Net-A-Porter is launching its own shoppable social platform, Lego has partnered with Facebook for its latest creative campaign, and O2 aims to revamp mobile ads with that acquisition of Weve.

Digital Bytes: John Lewis to Incubate iBeacon and Smart Home Technology

Welcome to FWM Digital Bytes, where we discuss all the biggest digital marketing and digital media news. This week our post focuses on John Lewis’ improvement of its shopping experience with iBeacon technology, a live music TV advert to promote Google Play and Facebook’s autoplay videos in the UK. John Lewis to incubate iBeacon and […]

FWM build Corona Party Playlist app

Fast Web Media has built a new app for Corona that allows users to create and share Spotify playlists via Facebook

Captain Morgan USA release smartphone app

Diageo’s Captain Morgan have released a free smartphone app that allows users to ‘command the seas like the real Captain Morgan’.

FWM build Carling Zest app

Fast Web Media has helped in the build of a new online and smartphone app to help Carling launch their new drink, Carling Zest.

Havana Club readies global experiential push

Havana Club will launch pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.

Budweiser extends its sponsorship of the FA Cup to the second screen

For the first time, fans will be able to engage via the second-screen and social media in a coordinated campaign from FA Cup sponsor Budweiser in partnership with the Football Association.

Budweiser launches augmented reality app

Budweiser is adding an augmented reality feature to its FA Cup app as it ramps up marketing ahead of the tournament's semi-finals.

Carling’s iPint top FMCG app

Carling’s iPint app is one of the top free iPhone apps and is the top FMCG app of all time.

FWM developers win at Facebook event

FWM developers Dave Carlson and Terry McNicholls were recognised with an award for their use of Facebook's Open Graph technology at a Hack Day event held in London on Monday (March 5th)