The Role of Social Media in The US Presidential Elections


With the dust settling on three of the most captivating and widely publicised live election debates, the time has come for the American public to vote their faith into one candidate. Whether you are in favour of Hillary Clinton’s “Stronger Together” campaign, or Donald Trump’s “Make America Great Again” spiel, there is a good chance […]

How Football Clubs Use Social Media


Take a glance at the trending topics on any Saturday between August and May and you’ll know that social media plays a significant role in football. Premier League clubs have learned to take advantage of this, and with Euro 2016 starting to wind down, domestic teams are already looking towards next season’s preparations and the […]

The Future of the Snapchat: Is it More Than a Messaging App?


Since launching in 2012, Snapchat has risen rapidly to become one of the most popular social media platforms around. It now has a reported 26 million users in the US, and notches up around 6 billon video views every day. The platform has successfully launched careers, given older publications a new lease of life, and […]

Digital Trends 2016: #4 Social Media Channels Adapt


Social Media marketing has been around for over a decade now, so it’s definitely marked its place within the digital marketing realm. However, that doesn’t mean social media marketers can rest on their laurels, as this side of marketing has proven to be continually changing, with new channels emerging constantly, and those established ones like […]

FWM Digital Trends 2016: #5 Beyond Search and into Social


When social media platforms emerged on to the digital landscape, it was revolutionary. It provided a digital space where brands and consumers could interact and be very transparent with their thoughts and opinions on a global scale. It started one-to-one conversations between brands and consumers for the first time. Our prediction for 2016 is that […]

Nescafe’s move to Tumblr gives us a latte to think about


Nescafé moved its digital presence from its website to its Tumblr page which has certainly stirred up some conversation around the importance of websites. Check out our article for the insights...

Star Wars: The Marketing Awakens


Wondering how Star Wars merchandise is shaking the marketing word? Learn more on our blog!

Is Google Taking Over Social Media?


Google is now incorporating Twitter in to mobile search results in an attempt to produce richer and more real time rankings. Learn more about this update on our blog...

EasyJet’s App, Kit Kat’s rebrand and Domino’s emoji order service


This week in Digital Bytes: EasyJet launches its Mobile Host app that guides passengers through the airport , ‘YouTube break’ replaces the Kit Kat logo on limited edition wrappers, and Domino’s launches an emoji pizza ordering service.

Coca-Cola’s website, Ikea’s service and the Tube’s screens


This week in Digital Bytes: Coca-Cola launches a new website that looks like a ‘digital magazine’, Ikea launches an online wedding service, and new digital screens are launched in London Tube stations.