Digital Trends 2016: #4 Social Media Channels Adapt

Social Media marketing has been around for over a decade now, so it’s definitely marked its place within the digital marketing realm. However, that doesn’t mean social media marketers can rest on their laurels, as this side of marketing has proven to be continually changing, with new channels emerging constantly, and those established ones like […]

FWM Digital Trends 2016: #5 Beyond Search and into Social

When social media platforms emerged on to the digital landscape, it was revolutionary. It provided a digital space where brands and consumers could interact and be very transparent with their thoughts and opinions on a global scale. It started one-to-one conversations between brands and consumers for the first time. Our prediction for 2016 is that […]

Nescafe’s move to Tumblr gives us a latte to think about

Nescafé moved its digital presence from its website to its Tumblr page which has certainly stirred up some conversation around the importance of websites. Check out our article for the insights...

Star Wars: The Marketing Awakens

Wondering how Star Wars merchandise is shaking the marketing word? Learn more on our blog!

Is Google Taking Over Social Media?

Google is now incorporating Twitter in to mobile search results in an attempt to produce richer and more real time rankings. Learn more about this update on our blog...

EasyJet’s App, Kit Kat’s rebrand and Domino’s emoji order service

This week in Digital Bytes: EasyJet launches its Mobile Host app that guides passengers through the airport , ‘YouTube break’ replaces the Kit Kat logo on limited edition wrappers, and Domino’s launches an emoji pizza ordering service.

Coca-Cola’s website, Ikea’s service and the Tube’s screens

This week in Digital Bytes: Coca-Cola launches a new website that looks like a ‘digital magazine’, Ikea launches an online wedding service, and new digital screens are launched in London Tube stations.

McVitie’s baby alpaca ad and Hellman’s response to Facebook comment

This week in Digital Bytes: McVitie's features a baby alpaca in the newest ad campaign, Hellmann’s is launching a global campaign in response to a Facebook comment, and Robinsons’ new ad focuses on health and a balanced diet.

Instagram ads, Unilever’s iBeacons, and Virgin Atlantic’s Wearables

This week in Digital Bytes: Instagram introduces new ads option that enables brands to generate additional information, Unilever embraces iBeacon trials extension across its brand portfolio, and Virgin Atlantic takes Sony SmartWear to the skies in pilot partnership.

#HolidaySpam and Oculus Rift Roadshow

This week in Digital Bytes: CNN and McLaren ink their content and branding partnership, Three extends its #HolidaySpam campaign, and The Army launches its latest campaign with an Oculus Rift roadshow. CNN and McLaren ink content and branding partnership CNN International and McLaren Technology Group have struck a multi-year partnership, which includes the production of […]